Get to know me
Over the past few years, I've worked across startups, agencies, and independent ventures — designing end-to-end experiences for both B2B and consumer products.
My background in product strategy and UX means I'm just as comfortable conducting user interviews as I am polishing interface details in Figma.
I've led design for early-stage MVPs to full-scale SaaS platforms, collaborating closely with developers, founders, and stakeholders to ship work that actually moves metrics.
Design philosophy / Process
I believe great design starts with understanding — not pixels. My process usually looks like this:
- Discover: Identify user needs, map journeys, frame opportunities.
- Define: Turn messy insights into structured design hypotheses.
- Design: Prototype fast, iterate even faster.
- Deliver: Validate with users, refine through data and feedback.
I enjoy working in cross-functional teams where design, tech, and product strategy overlap.
My goal in every project is the same: to make complex systems feel simple.
Experience Summary
Founder & Lead Designer at FindAside — a sports community platform helping people organise and join casual games.
- Designed self-serve customer experiences that reduced support calls by 40%
- Worked within the Device Intelligence team to improve hardware installation workflows
- Led design for complex B2B SaaS features used by thousands of fleet managers
- Collaborated with engineering and product teams to ship features on tight deadlines
- Led the UX design for a market-leading cybersecurity company, improving user onboarding by 60%
- Facilitated usability testing sessions and synthesized insights into actionable design improvements
- Designed end-to-end experiences for B2B clients across insurance, healthcare, and fintech industries
- Created design systems and component libraries used across multiple client projects
- Designed and implemented no-code solutions for small businesses and startups
- Developed a virtual art gallery experience enabling patrons to access exhibitions online during the pandemic.
Side projects & passions
Outside of client work, I love exploring how design and technology can make everyday experiences better — whether that's building FindAside, running community football games around Dublin.
When I'm not designing, you'll probably find me at the gym, travelling with my camera, or testing out yet another productivity setup I swear I'll stick with this time.
Let's collaborate
I'm currently open to Senior UX / Product Design opportunities in Ireland where I can work on complex problems with real impact. Based in Dublin, I'm available for remote or hybrid roles across Ireland.
Let's connect
Shoot me a message here or connect with me on LinkedIn to get in touch.